Andy Rubin is one of the original founders of Android operating system (yes, even before it was bought by Google). After serving as senior Vice President in charge of Android for almost ten years in Google, Rubin decided to leave the search giant and follow a new path of his own.
Feeling that technology and Android in particular could do more than what it does today, Rubin said the following:
“For all the good Android has done to help bring technology to nearly everyone it has also helped create this weird new world where people are forced to fight with the very technology that was supposed to simplify their lives. Was this what we had intended? Was this the best we could do?”
Taking responsibility for his own creation and aiming to change the current situation, Rubin founded a new company called “Essential” which has now presented the world with a new Essential phone.
The new device will, unsurprisingly, run Android however, the company is hinting that unlike most Android devices in the market nowadays, Essential phone will have stock Android with fast updates, and those hints carry some weight when coming from the man who founded Android.
In addition to other state of the art features you could learn about at length by watching the video below, Essential phone which aims at undoing, or at least not fostering, the current norm, will be shipped with no logo on it.
“Your phone is your personal property. It’s a public expression of who you are and what you stand for.”
Says the company’s home-page, and apparently that’s the essential part of what it stand for.
Although there’s no mention for the phone’s exact release date, there is currently an option to pre-order it from the company’s website.
Watch Andy Presents Essential Phone (you may want to skip straight to 14:30)